To rank high in search engines, you need to have a good understanding of the basic principles of SEO. The ranking of commercial and non-profit sites follows the same rules. Therefore, it is not necessary to emphasize which promotion techniques are relevant for nonprofit organizations.

What promotion methods will work?

Those methods will work, which correspond to the tasks and logic of search engines. And these tasks are to attract the largest number of users to their search engine and to monetize traffic by integrating advertising.

To get the largest number of users, they need to produce quality content on user-friendly sites.  Hence, the best strategy to achieve good performance in SEO is to create a user-friendly website, such as can be ordered on a turnkey basis here searchinitiative.net.

SEO trends in 2022

1. Content should be expert

Gone are the days when it was enough to rewrite an article from multiple sources. Users' appetite for content has increased dramatically. Your site won't have much credibility, especially if your project is little known.

You need proof that the article posted is expert: comments of authoritative experts to the article, links to sources. It can also be references to GOSTs, legislation, required standards, studies conducted.

2. When working with Google, you need to pay attention to the convenience of pages

It is commonly believed that the positive experience of user interaction with the page on the site is influenced by the speed of full loading of all the content. However, the real scenario is determined by the loading speed of what the user basically has time to view.

In 2021, Google introduced an updated list of signals informing page load speed. It will still be relevant in 2022:

• LCP - the speed at which the main content loads.
• FID - the time interval before you can interact with the content.
• CLS - the final page layout shift.
• All of these metrics affect the quality of ranking. Still, don't put too much emphasis on these metrics. The quality of content is still in first place in importance if you want to see your site at the top of extradition. But if you want to achieve success faster, you can thoroughly work on these indicators. Search Console now has a "Page Usability" report that will clearly show you within a second where there are deficiencies in this regard.

3. Yandex should be guided by the YATI algorithm

The YATI algorithm surpasses all previous attempts to use machine learning to link user actions to site content.

Important features of YATI:

• "Yandex has learned how to display a page at the top of the results, even if there is no direct occurrence of words from the query.
• It is now possible to better link service particles with words in the query.
• Better distinction of colloquial speech.
• The algorithm can take into account the depth of disclosure of the topic and the quality of the content as a whole.
• The algorithm was launched back in 2020. At this point, there is already the right amount of data to make an actual SEO strategy.

4. When creating a site, you must put Mobile First design

People are using cell phones more and more. The share of traffic from mobile devices is growing every year. Now in the design of the site need to think separately about the structure and convenience of the mobile version. How to view the mobile version of the site in your browser, Hothouse told here.

5. There is no point in recklessly building up link mass

There's no point in chasing the number of links if there are no clicks. For excessive gain in link mass site may fall under the filters (to get the site out from under the filter, as practice shows, is extremely difficult). The previously common way to promote through drops, can now be taken for search engine manipulation. Drop-ins are already free domains, or those whose registration expires soon. The priority should be put it is quality sites-donors of appropriate subjects, that is, sites that post links leading to the promoted page.